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idea and concept

The idea

Toro The names given to the various Lamborghini models are derived from the Spanish bullfight: Reventon, a fighting bull that killed the renowned Torero Félix Guzmán in 1943; Murciélago was a bull of the same name bred by Joaquín del Val de Navarra. A Lamborghini model also bears the name of the famous fighting bull breeder Don Eduardo Miura. Nothing fits more aptly than the Spanish term for bullfight "corrida de torro" to describe such a superb event the "Corrida de Lamborghini".

In a Spanish bullfight, the Corrida (Spanish: "race"), the bullfighter is named Torero (from ,Toro, "bull"). Similar to a Toreros every Lamborghini driver must be capable of taming the enormous power of their bull which always exceeds the 500 hp mark.

ArenaArenaThe bullfight is held in a bullfighting arena (Plaza de Toros), the majority of which are used exclusively for this purpose. The Salzburgring and its picturesque landscape and surroundings are the ideal arena to stage the Corrida de Lamborghini.

However, the essential element of the bullfight is the choreography which accompanies the ritual. A comprehensive and entertaining support program combined with professional hospitality should justify both the reputation of the bull and the expectations of every visitor attending the Corrida de Lamborghini.

The Concept: Not just an event but an experience

Strada Corrida de Lamborghini is an experience for every Lamborghini enthusiast worldwide - irrespective of whether they drive a Lamborghini themselves or simply enjoy admiring the appearance of the cars.

In September 2010 every Lamborghini will converge on the Salzburgring. There is not only the opportunity to enjoy the uniquely picturesque landscape while touring through the East Alps with like-minded aficionados but also the possibility to tame your bull on the race track. An event of another dimension culminating in the bull fight.

All of its untamed fellows will be present - the race Lamborghini. Wild, untamed, a beast - the REITER Murciélago R-GT can be characterized concisely with a mere three words.

REITER Engineering, the sole manufacturer of every Lamborghini race machine, has successfully served its worldwide customer base for more than 10 years. Its rampant bulls are well-known and feared within racing circles.

HospiRace To date more than 66 Lamborghini race cars fight successfully against reputable brands, such as Ferrari, Porsche, Aston Martin, Corvette, BMW, and Audi, across four continents in numerous championships (e.g. FIA GT, Le Mans Series, FFSA, British GT, Asian GT3, Brazilian GT, ADAC GT Masters, Spanish GT, Australian GT) and traditional races (24h von Le Mans).

Corrida de Lamborghini brings every race and road Lamborghini together, irrespective of their roots, date of manufacture or model; true to the maxim - Join the brotherhood of the bull.

© 2010 Reiter Engineering GmbH & Co KG
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